Top UGC Content and OTT Advertising Agencies in 2025

UGC Content and OTT Advertising

User-generated content (UGC) and Over-The-Top (OTT) ads are two of the fastest-growing marketing tools today. UGC feels real because it comes from your customers. OTT ads reach viewers on streaming services like Netflix, Hotstar, and Amazon Prime. Together, they can boost brand trust and reach.  

In this guide, we examine the top agencies of 2025 that excel in both areas. Whether you need a UGC content creation agency or a top OTT advertising agency, these firms deliver simple, effective campaigns. 

1. VUI Live Digital Marketing Agency 

Why they stand out: VUI Live blends authentic UGC campaigns with smart OTT placements. They work with brands of all sizes, including e‑commerce firms. 

• UGC expertise: They run contests and challenges that inspire real customers to share photos and reviews. 

• OTT strength: They plan short, engaging video ads that play before streaming content. 

• Why choose them: Clear reporting, friendly service, and creative ideas make them a top pick. 
  

2. SparkUser Media 

Why they stand out: SparkUser is a specialist UGC content creation agency. They find everyday customers to create genuine video reviews. 

• UGC campaigns: They manage influencers and micro‑influencers who share honest feedback.  

• OTT add‑on: While their main focus is UGC, they partner with OTT specialists for video boosts.  

• Why choose them: Their grassroots approach builds strong social proof that turns into sales. 
  

3. StreamAdz India 

Why they stand out: StreamAdz is a full‑service OTT advertising agency. They craft ads that fit the tone of each show or movie. 

• OTT planning: They pick the right streaming platform and time slot for your audience.  

• Creative support: They write scripts, produce short videos, and track results closely.  

• Why choose them: Their deep knowledge of viewer habits helps reduce ad waste. 
  

4. MarketMingle Gurgaon 

Why they stand out: MarketMingle is known as the Best E-commerce Marketing Agency in Gurgaon. They mix UGC and OTT ads to boost online stores. 

• UGC collaborations: They invite real shoppers to share unboxing videos and tutorials. 

• OTT integration: They syndicate product demo ads on popular streaming apps.  

• Why choose them: Local insight plus national OTT reach makes them a strong partner for e‑commerce. 
  

5. ContentCraft Studio 

Why they stand out: ContentCraft is a top Best Content Marketing Agency in Gurgaon that adds UGC to its content mix. 

• Content creation: They weave customer stories into blog posts, videos, and infographics. 

• OTT readiness: They adapt long‑form content into short ad spots for OTT platforms. 

• Why choose them: Their focus on storytelling makes both UGC and OTT ads feel natural. 
  

6. LinkBoost Guest Posts 

Why they stand out: LinkBoost holds the title of Best Guest Posting Agency in Gurgaon. They leverage guest posts to drive traffic and build brand mentions. 

• UGC angle: They feature real customer quotes and stories in guest articles. 

• OTT tie‑in: While not an OTT firm, they partner with OTT agencies to promote long‑form branded content. 

• Why choose them: Their network of high‑authority sites adds credibility to your UGC campaigns. 
  

How to Pick the Right Agency 

1. Define Your Goals Decide if you want more social buzz (UGC) or wider reach (OTT). A clear goal helps agencies plan better.  

2. Check Case Studies Look for proof of past success. Ask for short reports showing how UGC boosted engagement or how OTT ads drove website clicks.  

3. Review Creative Style UGC works best when it feels real. OTT ads need a polished look. Make sure the agency’s style matches your brand voice.  

4. Ask About Reporting You need simple, clear reports. Ask for sample dashboards before you hire. This ensures you’ll understand performance without jargon.  

5. Discuss Budget & Timing UGC campaigns can run on modest budgets. OTT ads often require higher spend. Balance your budget across both for the best results. 
   

Tips for Successful UGC and OTT Campaigns 

• Keep UGC Simple: Ask users to share one short video or photo with a clear hashtag.  

• Offer a Small Reward: A discount code or entry in a giveaway encourages genuine participation.  

• Match OTT Ads to Content: A quick product demo works well before a cooking show.  

• Use Short Formats: 6–10 seconds of OTT ad gives enough time for impact without annoying viewers.  

• Combine Channels: Share your best UGC videos as paid clips on OTT platforms for double the exposure. 
  

Conclusion 

In 2025, blending UGC and OTT is a smart way to grow your brand. Whether you need a dedicated UGC content creation agency, a top OTT advertising agency, or both, the firms on this list deliver real, measurable results. From local stars like VUI Live Digital Marketing Agency (our pick for the best all-around partner) to specialised teams focusing on e‑commerce, content, or guest posts, you have strong options. Choose the agency that matches your goals, style, and budget.